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Marketing approaches to increase sales in a coffee shop : case company: Frappua
(2022)
There are different ways to increase sales. Market analysis includes the study of two large forces: the microenvironment (SWOT Analysis) and the macroenvironment (Porter’s Five Forces Analysis). This becomes the starting ...
Reducing single-use cup consumption : a marketing plan for encouraging the use of reusable cups among coffee drinkers
(2023)
The popularity of consuming single-use cups in coffee shops poses a pressing environmental challenge. The "Bring Your Own Cup" (BYOC) campaign has been introduced in this study as a solution to this problem. The research ...
Coffee Shops transforming neighbourhoods, functioning as co-working spaces and third places
(2022)
The coffee shop business has been booming in the last 10 years in Istanbul, Turkey. When walking in any part of the city you will most definitely run into a coffee shop.
In the thesis we try to understand the impact a ...


